Boutique mentorship, advisory, and investment for little teams who want to make big dent

We help small software, services, and agriculture businesses be purposeful, sustainable, and nurture people and planet.

Mentorship

This is the support line we wish we had building a purpose-led, profitable business. Operator-focussed mentorship on product, technology, people, and impact for founders and leaders.

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Impact Certification

An expert guide to help you quantify your environmental and social impact, reduce your carbon footprint, and achieve B-Corp certification.

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Seed Investment

We provide early funding to purpose-led businesses who don't fit the traditional hyper-growth mould of venture capital, and want to build a profitable business for the long-run.

Introduce yourself

Who we are

Tom Maitland

Tom Maitland

A software engineer turned CEO – Tom co-founded and led online fundraising platform Raisely from launch to acquisition, raising $800M+ for charities and scaling a profitable, remote, purpose-driven software business to 44+ global staff.

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Sallie Geary

Sallie Geary

Sallie brings together a powerful mix of data analytics, agriculture, and science. She's a trained B Consultant and carbon accountant, who's helped organisations from government to farming put impact at the centre of their operations.

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What we believe

We believe in a regenerative model of business. We back teams that build lasting natural and human capital.

  1. Address needs not wants. A greater share of society's ingenuity needs to address systemic inefficiencies.
  2. Leave no trace. We need all supply chains to mitigate their impact on our atmosphere and ecosystem.
  3. Back your people. Create secure, fair, and full employment for your people and their community.
  4. Profitability equals sustainability. Optimise for longevity over velocity.

Sounds like your business? We're here to help.